Forex broker logo and branding: what to ask before you buy.
Design quotes differ mostly in what they leave out. Ask about concepts, revisions, files and ownership so you buy a usable identity, not a picture.
Concepts and revisions
How many directions will you see and how many rounds of changes are included? Extra rounds are a common surprise charge.
Files and formats
Insist on vector files, a one-colour version, app icon sizes and brand guidelines. Without them you will pay again when you need a favicon or an app store image.
Ownership and use
Confirm you own the final artwork and may register it. Check how the logo will appear in the platform and on the website before you finalise.
Spotting weak design offers
Be cautious of unusually cheap quotes, templates presented as custom work, unclear ownership and missing source files. Ask to see process and past work, and agree the number of revisions. A good brand is an asset you keep.
Budgeting for brand work
Include research, concepts, revisions, file preparation, guidelines and application to platform, app and website. Ask about the cost of later changes. A modest, complete package often beats a cheap logo with expensive add-ons.
Questions we hear
Can I reuse a template logo?
Check licence terms and trademark risk before using one.
Is branding included in a white label setup?
Only what the quote lists. Ask which assets are covered.